Google Checkout Review

I have had Google checkout on my main ecommerce website for about 3 weeks now. In the first week we had one Google checkout order, making the entire idea hardly worth the effort. If not for the AdWords Google checkout badge , we probably would have stopped using it altogether.

Week two and three offered a completely different experience. Google checkout orders jumped up to one or more per day, and have passed paypal in percentage of orders on the website. This is something that I would not have thought possible.

I haven’t determined whether normal credit card paying customers, just diverted to using Google checkout, or these customers were actually looking for a store that accepted Google checkout, as sales haven’t increased proportionally. But either way, people are willing to use Google checkout. A lot of these purchases were for fairly high dollar transactions, so there is definitely a degree of trust that rarely exists with any new system.

Anyone in an industry where you have a good chance of getting tech savvy buyers, may want to look again at using Google checkout, as there definitely are people who make purchases with it.