{"id":168,"date":"2006-08-09T11:45:14","date_gmt":"2006-08-09T18:45:14","guid":{"rendered":"http:\/\/www.merchantaccountblog.com\/archives\/168"},"modified":"2007-02-16T13:05:50","modified_gmt":"2007-02-16T20:05:50","slug":"impressively-absurd-packaging-the-american-express-black-card","status":"publish","type":"post","link":"https:\/\/www.merchantequip.com\/merchant-account-blog\/168\/impressively-absurd-packaging-the-american-express-black-card","title":{"rendered":"Impressively Absurd Packaging &#8211; The American Express Black Card"},"content":{"rendered":"<p>This is an off-topic post, but the incident was unique enough for me to blog about.<\/p>\n<p>We received a package today from American Express. It was a large white box with no information on it at all.<\/p>\n<p><center><a class=\"imagelink\" title=the-card1.jpg href=\"http:\/\/www.merchantequip.com\/merchant-account-blog\/wp-content\/uploads\/2006\/08\/the-card1.jpg\"><img decoding=\"async\" id=\"image164\" height=87 alt=the-card1.jpg src=\"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-content\/uploads\/2006\/08\/the-card1.thumbnail.jpg\" \/><\/a><\/center><\/p>\n<p>Inside the box was a black case a little smaller than a briefcase, but weighing about 10 lbs. On the case it stated &#8216;YOUR BUSINESS CENTURION CARD HAS ARRIVED&#8217;.<\/p>\n<p><center><a class=\"imagelink\" title=the-card2.jpg href=\"http:\/\/www.merchantequip.com\/merchant-account-blog\/wp-content\/uploads\/2006\/08\/the-card2.jpg\"><img decoding=\"async\" id=\"image166\" height=90 alt=the-card2.jpg src=\"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-content\/uploads\/2006\/08\/the-card2.thumbnail.jpg\" \/><\/a><\/center><\/p>\n<p><center>Inside the case was:<br \/>\n<img decoding=\"async\" id=\"image165\" alt=the-card3.jpg src=\"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-content\/uploads\/2006\/08\/the-card3.jpg\" \/><\/p>\n<p><img decoding=\"async\" id=\"image167\" alt=the-card4.jpg src=\"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-content\/uploads\/2006\/08\/the-card4.jpg\" \/><\/p>\n<p>a single credit card. <\/center><\/p>\n<p>The interesting thing about the Amex black card itself is that it is metal and not plastic. The entire card including the numbers is cast or milled from a sheet of metal. It weighs about double a normal credit card. I don&#8217;t think any information is going to get rubbed off any time soon.<\/p>\n<p>The elaborate packaging for such a small object sets a new standard in my book. I think everyone in the office came to look at how much material was used to package a single credit card. <\/p>\n<p>It takes a rare product to justify the cost of packaging like this.<\/p>\n<p>If you don&#8217;t know about the American Express Centurion Card, I found a good article on Wikipedia: <a href=\"http:\/\/en.wikipedia.org\/wiki\/Centurion_Card\" rel=\"nofollow\">the black Amex card<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an off-topic post, but the incident was unique enough for me to blog about. We received a package today from American Express. It was a large white box with no information on it at all. Inside the box was a black case a little smaller than a briefcase, but weighing about 10 lbs. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-amex-discover"],"_links":{"self":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}