{"id":209,"date":"2006-12-06T08:56:29","date_gmt":"2006-12-06T15:56:29","guid":{"rendered":"http:\/\/www.merchantaccountblog.com\/archives\/209"},"modified":"2010-06-02T14:23:08","modified_gmt":"2010-06-02T19:23:08","slug":"deceptive-fees-for-a-merchant-account-heartland-wins","status":"publish","type":"post","link":"https:\/\/www.merchantequip.com\/merchant-account-blog\/209\/deceptive-fees-for-a-merchant-account-heartland-wins","title":{"rendered":"Deceptive fees for a merchant account &#8211; Heartland wins"},"content":{"rendered":"<p>I rarely bring up specifics about another business on this blog, because I think it is unprofessional and simply irrelevant to focus on other business&#8217;s poor practices, but this warranted a break from my norm.<\/p>\n<p>One of our agents was recently in the process of signing a customer up with a merchant account. The business they were talking to was already processing, but was somewhat unhappy with their current level of service and fees and was looking for someone better.<\/p>\n<p>Another merchant account provider that was also trying to gain this business&#8217;s merchant account was Heartland Payment Systems. Heartland is one of the larger US based providers ranking at number six in overall volume in the US. <\/p>\n<p>After <a href=\"http:\/\/www.merchant-account-services.org\/blog\/top-5-reasons-to-avoid-a-merchant-account-provider\/\">a recent post<\/a> on the merchant account services blog, I thought that this was a completely appropriate post about deceptive merchant account fees.<\/p>\n<p><strong>What happened:<\/strong><br \/>\nOur agent quoted the business a rate of about 1.68% and $.19 per transaction for credit cards <em>(For times sake, I&#8217;ll avoid the entire fee structure)<\/em>. Considering that the company was paying over 1.9% on their retail account, this was a significant decrease in price.<\/p>\n<p>Now, while the rate that our agent quoted to this merchant was not the lowest that ever existed, it was a fair, and completely honest rate. What heartland quoted was not an honest rate, it was designed to deceive this business owner.<\/p>\n<p><a name=\"fees\"><\/a><strong>Heartland&#8217;s quote <em>(exactly as written)<\/em>:<\/strong><\/p>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"2\" style=\"margin-bottom:20px;\">\n<tr>\n<td>Visa \/ MasterCard <\/td>\n<td>0.40%<\/td>\n<\/tr>\n<tr>\n<td>Transaction Fee <\/td>\n<td>Cost 0.04 to 0.10 <\/td>\n<\/tr>\n<tr>\n<td>Mid Qualified Transactions <\/td>\n<td>0.00% Surcharge <\/td>\n<\/tr>\n<tr>\n<td>Non Qualified Transactions <\/td>\n<td>0.00% Surcharge <\/td>\n<\/tr>\n<tr>\n<td>Batch Header fee <\/td>\n<td>Free<\/td>\n<\/tr>\n<tr>\n<td>Auto Close <\/td>\n<td>Free<\/td>\n<\/tr>\n<tr>\n<td>Online Merchant Center <\/td>\n<td>Free<\/td>\n<\/tr>\n<tr>\n<td>Debit Access Fee <\/td>\n<td>Free<\/td>\n<\/tr>\n<tr>\n<td>Application Fee <\/td>\n<td>$0.00<\/td>\n<\/tr>\n<tr>\n<td>Installation Fee <\/td>\n<td>$0.00<\/td>\n<\/tr>\n<tr>\n<td>Dedicated Local Service Manager <\/td>\n<td>Free<\/td>\n<\/tr>\n<\/table>\n<p>Well, sign me up while you&#8217;re at it, Heartland!!!<\/p>\n<p>Lets not consider that interchange for this business over 1.6%, and $.10 per transaction, and Heartland&#8217;s <strong>Dedicated Local Service Manager<\/strong> never even visited this business.<\/p>\n<p><strong>Why is this rate deceptive?<\/strong><\/p>\n<p>This is called a pass-through or interchange plus rate, and while it&#8217;s not an extremely bad pass-through rate, it was presented in a deceptive manner. Basically, heartland passes the interchange cost to the business, and then adds their own fees to the rate. If interchange was 1.65% and $.10 per transaction, they add their .4% and $.10, to make it 2.05% and $.20 per transaction. Not much of a deal anymore, especially since the business was currently paying 1.9%, and not one place on the proposal mentioned that interchange would be charged as well. Earlier on the application the words: <strong>Fully Disclosed, Competitive Pricing<\/strong>, are in bold with an excellent paragraph explaining how Heartland doesn&#8217;t increase fees, and only passes interchange fee changes to the customer. They make a special point to let the business know that if interchange goes down, they also lower the passed fees as well.<\/p>\n<p><strong>How many times has interchange gone down? &#8211; Never!!!<\/strong><\/p>\n<p>What is really upsetting, is that the majority of business owners, would actually think they are getting a merchant account at .4%. Compare that to a decent rate of 1.7% and lets see who they go with. Heartland makes a ton of claims about their honesty, full disclose, even has a website <a href=\"http:\/\/www.merchantbillofrights.com\/\" rel=\"nofollow\">http:\/\/www.merchantbillofrights.com\/<\/a>, but then sends this garbage to a potential customer, with no disclosure about interchange fees. <\/p>\n<p>This is a completely deceptive proposal, and doesn&#8217;t even approach the concept of full disclosure. The app did have the interchange fees on it, but the proposal did not.<\/p>\n<p>I wonder how many hundreds, or even thousands of businesses have been sold by this company based on this same deceptive fee structure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I rarely bring up specifics about another business on this blog, because I think it is unprofessional and simply irrelevant to focus on other business&#8217;s poor practices, but this warranted a break from my norm. One of our agents was recently in the process of signing a customer up with a merchant account. The business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","hentry","category-merchantaccounts"],"_links":{"self":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":2,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/209\/revisions\/1189"}],"wp:attachment":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}