{"id":384,"date":"2008-09-23T10:15:18","date_gmt":"2008-09-23T15:15:18","guid":{"rendered":"http:\/\/www.merchantaccountblog.com\/?p=384"},"modified":"2008-09-23T10:15:18","modified_gmt":"2008-09-23T15:15:18","slug":"manual-imprinting-just-about-gone","status":"publish","type":"post","link":"https:\/\/www.merchantequip.com\/merchant-account-blog\/384\/manual-imprinting-just-about-gone","title":{"rendered":"Manual imprinting just about gone"},"content":{"rendered":"<p>A while back, I blogged about <a href=\"http:\/\/www.merchantequip.com\/merchant-account-blog\/archives\/210\">Visa&#8217;s unembossed card program<\/a>. <\/p>\n<p>These cards which can be printer at a bank, do not have the raised lettering that credit cards currently have. These cards are much easier to produce and can be done on standard equipment, but it prevents businesses from obtaining an imprint of a credit card either as a backup method or for smaller merchants who still exclusively use an imprinter.<\/p>\n<p>Visa is now pushing their <a href=\"http:\/\/www.paymentsnews.com\/2008\/09\/visa-enables-is.html\">unembossed card program<\/a> to US markets, starting with debit cards, and consumer credit cards. This allows issuers to create cards on-the-fly which is great for issuing debit cards to new bank members, or immediately issuing a credit card upon approval. Unfortunately, this convenience comes directly at the expense of fraud prevention and processing redundancy <em>(albeit primitive)<\/em>, and effectively destroys many small mobile merchant&#8217;s primary processing method.<\/p>\n<p>My recommendation to mobile merchants out there, is that if your only method of processing is a manual imprinter, start looking for a wireless terminal, or start looking for a portable photo copy machine. It&#8217;s just a matter of time before these cards are the only cards!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A while back, I blogged about Visa&#8217;s unembossed card program. These cards which can be printer at a bank, do not have the raised lettering that credit cards currently have. These cards are much easier to produce and can be done on standard equipment, but it prevents businesses from obtaining an imprint of a credit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-merchantaccounts"],"_links":{"self":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":3,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":387,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/posts\/384\/revisions\/387"}],"wp:attachment":[{"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchantequip.com\/merchant-account-blog\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}