August 1st, 2007 by Jamie Estep
Amazon.com to offer Paypal and Google Checkout competitor
Filed in: Industry News | 3 comments
Amazon is planning on extending their payment service to non-amazon payments in a system designed to compete with Google checkout and Paypal. Instead of adopting the features of just Google Checkout or Paypal, Amazon will use some of the features from both services.
This service is supposed to offer a simple integration method similar to Google checkout where visitors will be redirected to amazon.com to finalize their purchases. Additionally, this service will act as a P2P transfer system between amazon.com members.
Since amazon.com has a huge base of businesses that sell on the amazon.com website, this new payment service could become a major competitor for both Paypal and Google. Unlike Google, who has had difficulties in getting widespread adoption of the Google checkout system, Amazon already has the businesses to support a new system, and for many this new payment system would be quickly adopted. Ebay was the driving force behind paypal, and Amazon.com is definitely large enough to be a driving force behind their own payment system.
It is a good move by Amazon, but it could be better if the services can extend to all other merchant like PAYPAL rather than just for Amazon product.
The project is sure to have a success, the only issue is that the registered user will have to save his/her data again, for he/she has already created it on PayPal or Amazon.
Will they keep it limited to Amazon only?
They should go international if they really want to grow like PayPal