Information on Merchant Accounts,
Ecommerce and Credit Card Processing

November 7th, 2006 by Jamie Estep

The Merchant Account Search Engine

Filed in: Merchant Accounts |

Well, I had to jump on the bandwagon even though I’m a little late.

Google released their custom search engine last month, and I have finally gotten around to making a merchant account search engine. So far I have compiled a search engine of a little more than 40 websites and pages around the internet that offer useful, accurate and relatively un-biased information about merchant accounts.

Check out the Merchant Account Search Engine.

Some of the sites that the search engine searches are this blog, the merchant account services . org website and blog, Visa, Mastercard’s Merchant Center, Amex, a few Wikipedia pages, most of the other blogs listed in my sidebar, several online discussion forums, and a bunch of other useful sites that I haven’t listed or talked about much here.

Let me know if you have a good resource related to merchant accounts or ecommerce and I will add it to the search engine. Any site will help as long as it is mainly an information resource, is accurate, free and is not a copy of something that I already have. The lineup is expected to change as some of these sites have way too much useless information that just clogs up the custom search engine.


November 2nd, 2006 by Jamie Estep

How long does a credit card machine last?

Filed in: Credit Card Equipment | 6 comments

I sell several thousand credit card machines through the company website each month, and one of the most common questions is regarding the warranty on a credit card machine, and how long will a terminal last. Verifone and Hypercom offer 5 Year terminal warranties (1 year on the printer) and Lipman offers a 1 year warranty on their terminals.

Broken Credit Card TerminalHow long should a credit card terminal last?

A warranty for a credit card terminal will cover any manufacturer defects with the terminal. Luckily, 99% of the time any defects are found within a week or two of using a terminal, as something that is going to fail is almost always going to fail early on. Thanks to the lack of advanced electronics in most credit card terminals, they are extremely reliable and will operate for many years under normal conditions.There are many terminals in operation today that are over 20 years old. Early Tranz and Zon series terminals, which were originally manufactured in the early 80’s are still working strongly, and are probably the most reliable terminal that have ever been made.

As long as any manufacturer defects are discovered early on, the terminal itself can fairly easily last 6 years or more. The expected life on a credit card terminal from the manufacturer is normally about 100,000 hours. With less than 10,000 hours in a year, the lifespan of a terminal should be around 10 years. The main reason that terminals don’t last this long, is that they are heavily used, dropped, or abused which reduces their life. Things like spilling a soda on the terminal, or dropping it on the floor will almost always drastically reduce the life of a terminal, if it doesn’t break it completely.

Maximizing the life or your terminal:
For a short period of time, liquids or physical shock are the most damaging things to a credit card machine. Looking at a terminal over time, heat, dirt and debris will reduce the overall life of your terminal.

Keep the terminal clean and avoid spilling food and especially liquids on it. Try to keep it in an area where there is adequate airflow, and someone where it wont get bumped or dropped.

Heat kills electronic equipment, and some of the components in a terminal can get fairly warm. Over time this degrades the internal components of the terminal, and will reduce the overall lifespan of the electronics. Try not to keep the AC adapter directly next to the terminal as it is probably the hottest part of the terminal. Also, try not to put the terminal in the exhaust path of a cash register or computer as these can produce a lot of heat that gets blown directly into the terminal.

If you do spill a liquid on it, immediately unplug it and call you processor for cleaning instructions. Normally drying it out and cleaning some of the parts with a mild isopropyl alcohol and water solution will fix it, but contact you provider or you may void your warranty or break your terminal by improperly cleaning it. Also, some terminals have intrusion prevention devices that will cause your terminal to be inoperable if it is opened, so don’t actually disassemble your terminal. The bottom line is that if you spill something on it, unplug it and call your processor’s technical department.


November 1st, 2006 by Jamie Estep

Mastercard Finally Publishes Interchange

Filed in: Merchant Accounts |

Mastercard has finally published their interchange rates. Visa beat Mastercard to publishing interchange rates, even though Mastercard made the initial announcement a few months ago, about a month before Visa.

An expected backlash against Visa for having such a complicated interchange schedule came almost immediately after the release. Mastercard’s rate schedule is 72 pages long, making Visa’s 5 page report fairly mild in comparison.

Best of luck to anyone trying to completely decipher this monster.

Related Posts:
Visa publishes interchange fees
Visa is going public
Mastercard to publish interchange rates


October 31st, 2006 by Jamie Estep

PCI and Data Security Blogs

Filed in: Merchant Accounts | 1 comment

From a recent visitor’s comment, I found several notable blogs relating to PCI and data security, and wanted to share them.

First off, the PCI and Data Security Compliance blog is a well written and frequently updated blog that covers a lot of PCI related information. Much of the information is very tech related and may be a little too technical for the average business / website owner, but there is still a lot of useful, understandable information, to be found on the blog.

Another blog the PCI DSS blog, run by James DeLuccia IV takes a thorough look at just about every aspect of data security. Topics range from business ROI in regards to data security, and changes in PCI compliance requirements, to information about the PCI security standards council. Again, some of the posts are very technical, but there is a lot of great information written from someone that really knows about data security.

I have also added a data security section to the sidebar of this blog, that I will be adding useful data security related resources to.


October 25th, 2006 by Jamie Estep

Required Actions for PCI Compliance

Filed in: Ecommerce, Fraud, Merchant Accounts | 2 comments

If you accept credit card online, this chart is for you. This chart is a simple breakdown of the PCI data compliance levels and requirements. If you accept transactions online, you fall into one of these levels. This chart explains what the requirements are to be in a specific category, and what a merchant must do to remain compliant.

The yearly cost for a level 2, 3 or 4 merchant is around $150, while the yearly cost for a level 1 merchant is more than $30,000. Because of this, it is extremely important not to ever have a data compromise. I personally recommend not storing any sensitive data online, at all, and if it is stored offline, access should be highly restricted and the data should be encrypted. Track data should never be stored anywhere, under any circumstance.

If you have a data compromise and card holder data is stolen, you should expect upwards of $100,000 in fines, arbitration fees, and regulations in addition to the additional cost of level 1 PCI certification.

Level 1 Definition:
  • Over 6 million annual Visa or MasterCard Transactions
  • Any merchant suffered a hack or attack that resulted in a data compromise
  • Any merchant that card associations, at their discretion, determine should meet requirements
Requirement:
Deadline:
  • September 30, 2004 (1 year for new Level 1 merchants)
 
Level 2 Definition:
  • Visa: 1M – 6M annual transactions
  • MC: 150K – 6M annual transactions
Requirement:
  • Self assessment questionnaire and Quarterly vulnerability scan by approved scanning vendor
Deadline:
  • June 30, 2005 (Sep 30, 2007 for new Level 2 Visa merchants)
 
Level 3 Definition:
  • Visa: 20K – 1M annual transactions
  • MC: 20K – 150K annual transactions
Requirement:
  • Self assessment questionnaire and Quarterly vulnerability scan by approved scanning vendor
Deadline:
  • June 30, 2005
 
Level 4 Definition:
  • Less than 20K ecommerce or 1M total Visa and MC transactions
Requirement:
  • Self assessment questionaire and Quarterly vulnerability scan by approved scanning vendor
Deadline:
  • Dates determined by merchant’s acquirer
 

Related Posts:
Scan Alert PCI / CISP
A Guide to Small Business Security, Free PDF Download…
CISP, SDP, PCI Compliance required for every business…


October 25th, 2006 by Jamie Estep

Do you really need a POS system to accept credit cards?

Filed in: Credit Card Equipment | 1 comment

The computer industry constantly pushes the idea that everyone needs the latest and greatest computer in existence, when something for 1/10th of the price would be perfectly sufficient for most people. The credit card processing industry, especially in the retail and restaurant fields, often works similarly, where business owners are frequently convinced that they need some extravagant processing system in order to accept credit cards.

If you own a business, the last thing you want to be worrying about it whether your credit card processing system is going to work. It should be pretty much a rock solid, reliable system. Despite the price, the more complex systems out there can be the least reliable.

POS and complex processing systems are very difficult to setup, and difficult to maintain. If there are problems, support is often hard to get, complicated, expensive and time consuming. I have seen a software company take over 2 months to properly setup their system with a customer of mine. This system cost over $10,000 just to setup and it was constantly breaking. When you get a POS system, any support for your equipment, goes to the POS company and not your merchant service provider.

This situation is not uncommon for many restaurants and businesses with these expensive systems. What these businesses didn’t believe was that a simple credit card machine for $300 and a cash register for $800 would have been a much more cost effective system, that would have been minutely less efficient, but much easier to use. That $9,000+ difference in price will never be made up using that expensive system.

POS and complex processing equipment has its place:
There is no doubt that POS systems have their place with some businesses. Businesses with huge inventories would be completely lost without them, as would extremely high volume, complex menu, or high speed restaurants.

For many smaller retail and restaurants, especially start-ups, it’s just overkill!

What you do need:
I know restaurants that process over $5,000,000 per month in credit cards, and they use 5 impact cash registers and 5 Hypercom T7 Plus credit card machines. While this may not quite meet the demands of your business, you should carefully weigh your options before making your decision. Do you really need to spend thousands of dollars on something that may not help you in the long run. Find a system that is able to grow as the needs of your business grow. If you do opt for a complex processing system, make sure you aren’t going to need to replace it any time soon, and that it is very well supported. Replacing a credit card machine is cheap, but replacing a POS system is not. Also, don’t forget to take into account the time it takes to train an employee on how to use your system. A credit card machine only takes about 10 minutes to learn the basics, a POS system could take 10 hours or more.

Especially in the case of a start-up business, the money spent on a complex, expensive system is almost definitely better suited elsewhere. Don’t believe a salesman that tries to convince you that you need their system just because they say you do or throw some charts at you. As long as your processing method works smoothly and securely, your customers will not know or care what you are using to process their card. Only you can determine if you need that expensive system. If you’re in doubt, opt for the cheaper method and upgrade later.

Finally: Ask yourself if you really need all of the features, and if you really can justify the cost before buying into any expensive processing or other business equipment. Is your business better off spending that $10,000 elsewhere and upgrading later?


October 19th, 2006 by Jamie Estep

Visa publishes interchange fees

Filed in: Merchant Accounts | 1 comment

As expected, Visa followed the suit of MasterCard and announced that they will publish their interchange fees. They also went ahead and published them.

Visa Interchange Fees Pdf

Unfortunately, the act of making interchange public does nothing to lower processing fees. Card issuing banks will need to lower the interchange for it to have any affect on businesses processing fees. To see who actually collects the fees check out: Merchant Account Fees, Credit Card Interchange – Who are you really paying?

If you haven’t been following the Visa and MasterCard current events, here are a few posts to catch you up:
Visa is going public
Mastercard to publish interchange rates


October 17th, 2006 by Jamie Estep

Google Checkout Review

Filed in: 3rd Party Processors |

I have had Google checkout on my main ecommerce website for about 3 weeks now. In the first week we had one Google checkout order, making the entire idea hardly worth the effort. If not for the AdWords Google checkout badge Google Checkout Badge, we probably would have stopped using it altogether.

Week two and three offered a completely different experience. Google checkout orders jumped up to one or more per day, and have passed paypal in percentage of orders on the website. This is something that I would not have thought possible.

I haven’t determined whether normal credit card paying customers, just diverted to using Google checkout, or these customers were actually looking for a store that accepted Google checkout, as sales haven’t increased proportionally. But either way, people are willing to use Google checkout. A lot of these purchases were for fairly high dollar transactions, so there is definitely a degree of trust that rarely exists with any new system.

Anyone in an industry where you have a good chance of getting tech savvy buyers, may want to look again at using Google checkout, as there definitely are people who make purchases with it.

Original Post: Google Checkout vs. Everything else…


October 11th, 2006 by Jamie Estep

Visa is going public

Filed in: Industry News | 2 comments

Following the lead of MasterCard, Visa announced today that they are restructuring their company on a global scale including an IPO for the American branch of Visa.

Visa announced today that it intends to restructure its organization in order to create a new public global corporation called Visa Inc. As a part of this restructuring, Visa Europe will remain a membership association, owned and governed by its European member banks, and become a licensee of Visa Inc. Visa expects the proposed restructuring will best position the company to meet the evolving needs of its customers and will accelerate its growth by improving organizational efficiency, addressing certain legal claims that exist in some markets, and increasing access to capital.

MasterCard’s IPO was extremely successful, more than anyone thought, and Visa has the ability to make a lot of money with a public offering. This money will definitely be partly used as padding for a plethora of major upcoming lawsuits, that could cost Visa hundreds of millions.

Subsequently, MasterCard reported a drop in their stock almost immediately after Visa announced its new plan. MasterCard stock has been assumed to be high above its actual value, and this could trigger the beginning of a slump for MasterCard.

usa.visa.com – Visa Announces Global Restructuring


October 4th, 2006 by Jamie Estep

A list of payment gateways

Filed in: Ecommerce | 3 comments

I just compiled a list of commonly used payment gateways.

I added my recommendation and a quick price comparison for the more popular payment gateways. Check it out, and let me know if I missed any major gateways.