Hopefully you have never been presented with the situation of your business needing a reserve account for your credit card processing. Delta Airlines has just been threatened with a reserve account for their credit card processing that could cost their business over $750 million dollars in just 2 months.

A reserve account is basically a savings account that some merchants are required to have in the event of excessive chargebacks, a high risk business type, poor credit history, or some other factor that could jeopardize the businesses ability to pay their credit card processing bill.

There are 2 types of reserve accounts, rolling and fixed. A fixed reserve will require a business to maintain a certain monetary amount of money in the reserve account at all times. A rolling account will keep a certain percentage of the funds the businesses processes for a set period of time and then the funds will be released into the merchants bank account. Some rolling reserves span for only a few days while others are for months or even years.

A reserve account is designed to protect the processing bank in the event that the merchant can’t pay for the processing bill that they accumulated. If the merchant cant pay, then the processing company is stuck with the bill. This includes merchant account fees, chargebacks, merchandise returns, or any other fee the is any way connected to the accepting of credit cards.

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There are literally thousands of organizations that can set you up with credit card processing. Of these thousands of businesses, there is a large percentage that is out there just to take your money. Finding a good merchant service provider is nearly as important as accepting credit cards itself.

Start looking for a merchant account several months before you actually need it. Trying to desperately get setup in a hurry is the most common way businesses get locked into expensive contracts with poor providers.

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Every merchant account application consists of 4 main sections; the business and past history, anticipated processing volume and anticipated transaction information, merchant account fees, and the signature section. The Merchant Account Fee section is undoubtedly the most complicated section and is the most important to you, the merchant.

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A seasonal merchant account is exactly as it sounds, a merchant account that is only active for a portion of a year.

Businesses like firework stands, fruit stands, and seasonal tourist businesses can benefit greatly from setting up a seasonal merchant account. Seasonal merchant accounts are not available through all processors. Currently, Nova is the only processor that can setup a ‘true’ seasonal account, but FDMS and others can be setup similar to a seasonal account.

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To finalize my 3 part post on downgrading, I will conclude with three case studies using different business models to show possible savings by using some of the methods described in part 2.

These business models should show a good monetary representation of the possible savings by using the previously described methods to help prevent downgrades. There will be some technical terminology and calculations, but following should not be extraordinarily difficult.

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Many businesses may be able to prevent or eliminate their downgrade charges. This post will focus on ways to help eliminate or prevent downgrade charges. There are several simple methods that can be used to help prevent downgrades, and there are more involved methods that involve multiple merchant accounts or the restructuring of the merchant account type.

By analyzing the differences in customers from business to business, and the method that businesses use to accept credit cards, I find that for some, downgrading is inevitable. Some businesses will always downgrade. Their customers are always international, they are unable to use AVS, or some other reason beyond their control will prevent them from qualifying their transactions. For these businesses, my best advice is to negotiate. Downgrade charges can often be negotiated by talking with your current processor.

As for other businesses, these methods are primarily intended for Retail merchants who swipe their credit cards. Keyed entry merchants have much less of a problem with downgrading, and most downgrading can be prevented by using AVS.

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This topic will consist of three posts; the first covering common reasons for a merchant account to downgrade, the second will cover ways to help prevent transactions from downgrading, and the third will cover case studies putting these methods into action.

I will also reference a great article written in the Green Sheet, called Interchange Untangled. It is lengthy, but is the best source for transaction downgrade information that I have found, anywhere.
http://www.greensheet.com/interchangeuntangled.html

Credit card downgrading is common in every business merchant account. A transaction downgrade is where the transaction fails to meet certain pre-defined criteria, and an additional charge is added to the fee for processing the transaction. Some businesses see many downgrades while others may only see a small percentage of downgrades. There are generally 2 levels of downgrading, MID-qualified and NON-qualified. MID being the first downgrade level and NON being the highest downgrade level with the greatest additional fee associated with it.

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Gone are the days of businesses needing to lease credit card processing equipment. It was once a common practice for a business that was looking to start accepting credit cards, to lease their first credit card terminal. The leases usually ran anywhere from $30 – $75 / month for three or four years, for the use of the processing equipment. In the past, leasing was a major cash flow source for merchant service providers. Eventually businesses began to shop and found that they were paying way too much for their processing equipment, often more than ten times what the equipment was worth.

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I often am asked what is the credit card processing terminal that I most recommend for businesses. Nearly every time, I have to recommend the Nurit 2085.

The Nurit 2085 is not a new terminal. It isn’t particularly small. The display isn’t fancy. The technology inside it isn’t anything close to new. What the Nurit 2085 is, is a very reliable, time-tested machine that is very easy to use, and extremely reliable. It comes with a fast thermal printer that accepts common sized paper that is readily available. As many as nine merchant accounts can be run through a single Nurit 2085. The Nurit 2085 is also cheap. Because it has been around for so long, the price is very reasonable, a new terminal costing under $200.

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If you’re not setup with a reduced rate signature debit, and / or a pin debit system, you should be.

Already 50% of plastic transactions are debit card transactions rather than credit card transactions. Getting a reduced processing rate on debit cards is one of the best ways for any businesses to save money on processing fees.

There are two different types of debit card transactions, Signature and Pin debit. Signature debit is where the debit card is processed exactly the same as a credit card. Pin debit is where a pin number accompanies the debit card transaction, similar to an ATM machine.

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