Information on Merchant Accounts,
Ecommerce and Credit Card Processing

February 13th, 2020 by Evan V

Dejavoo- A look at Countertop and Wireless

Filed in: Merchant Accounts |

Dejavoo was founded by the original founder of Lipman USA, and seems to be founded on the same principles that Lipman was:  rock-solid products that are easy to use and very reliable. 

Dejavoo Z8- Countertop Terminal

The Z8 is one of the most widely used counter-top terminals in the industry. Able to connect through Ethernet, dial, or using WiFi it captures payments for the modern customer using a touch screen display and built in thermal printer. A 2.4-inch LCD backlit screen gives the business owner and customer an easy to use payment system. With swipe, EMV, and contactless capability, the Z8 can accept payments from even the most Apple or tech. savvy customer.

Dejavoo Z11

While the Z8 is a very commonly bought and used terminal, what is not set in stone is the price tag. I have heard quotes from processors upward of $800 for this terminal. It is of note that the Z8 is a simple, easy to use, standard terminal. By doing just a little bit of research, a business owner will be quick to note their processor is marking up the price tag by upwards of 300 percent at times. If your processor is marking up something as simple as equipment for you to use (which you as a business owner need to even process) how much do you think they are marking up your rates? Don’t settle on overpriced processing and equipment, become a Merchant Store partner.

Dejavoo Z9- Countertop and Wireless Terminal

The Z9 essentially asks the business owner exactly what how they want to process. With the wireless capability able to connect through Wifi, or using a 4G/3G network this terminal does it all. This terminal features EMV, Swipe, and contactless payment methods which you can take anywhere that your cell phone works. With an upgraded battery that enables any business owner uninterrupted processing, the Z9 is the go-to for many mobile, retail, or restaurant businesses. Another unique feature of the Z9 is the ability to queue customer support to call your business directly from the terminal by pressing the F4 button.

Much of the same on quotes when it come to pricing and mark ups with various processors on the Z9. But I recently ran into even more of a horror story with a business owner. “John,” the business owner was just starting his business, his local rep. suggested the Z9. Without a lot of capital starting the business, his sales rep. suggested bundling the terminal cost into his fees. Essentially signing John up for a lease to own at the price of 39 dollars monthly. After a period, John saw the Z9 for sale for 4-5 hundred dollars. Realizing the terms of what was sold to him, John realized 39 dollars for 48 months wasn’t an ideal situation. While this is hopefully an isolated incident involving a deceitful sales representative, it is all too common of a practice. As is common in almost every business, if you are paying too much for one aspect, more than likely you are paying too much for every aspect.

Dejavoo Payment Software

Our team recently did a full demo on Dejavoo’s new payment software & cloud POS Technology. It seems this is Dejavoo’s answer to other software systems such as Clover, Lavu, Shopkeep, Revel etc. They have made every facet (including price) highly competitive to other similar programs. This software is tailored to virtually any business with specific setups for retail, restaurant, and a specific setup for salons and service businesses. This software is so specific we had to stop the demo for over saturation of information. That does not mean that it is not easy to use, what it means is that this software can be tailored to exactly what the business wants as far as inventory, employee management, item configuration, merchandise tracking, customer management, restaurant specific management, basically its got how ever robust a system as you need.

One of the biggest benefits with this software, is the all inclusive manager portal. Designed to give the business owner oversight over their entire operation. The simplicity of the system is also the equipment. Compatible with most standard tablets that require a simple download, the program is able to communicate and work seamlessly with an existing Dejavoo terminal. This means instead of expensive thousand dollar set-ups, a business can utilize specific software for as much as a computer and a Dejavoo terminal. Whether on the move, pay at the table, or at the counter top everything functions together and can be seen through the friendly master portal.

To Finalize

Dejavoo is moving in the right direction when it comes to equipment and software. At the Merchant Store we utilize and count on these terminals and software for our merchants, and trust the Dejavoo is constantly striving to improve, and stay up to date with the latest in security and technology. It is worth a look for any business to see if this could be the most beneficial, and also cost effective solution for their business.

For information, to schedule a demo, or to receive quotes on equipment please feel free to contact The Merchant Store (888-898-3436) or visit

January 15th, 2020 by Evan V

Free Credit Card Processing? Is this possible?

Filed in: Merchant Accounts | 1 comment

In short, no. You may have received marketing information describing the perfect world of having free credit card processing. While it is possible to establish an account and have the business pay zero processing fees, it simply means that those fees are being assessed to someone else. Welcome to the new world of merchant services, it’s called Cash Discount.

Let’s go through a scenario. It’s a new year, and you want to maximize your profits and are looking at ways to cut down on your costs. One of the most obvious ways is to reduce what you pay on processing fees. Looking over your processing statements, you equate your effective rate to 4 percent. So, for every $100 dollars you are receiving, you are paying $4 effectively. You call your processor, and the sales agent mentions a program called Cash Discount, which essentially takes away the cost of your processing fees.

How does this work?

Enrolling in a Cash Discount program, your processing fees will be passed onto your customers. While it differs between processors, the standard is around 4%. One way this works is by increasing retail pricing of goods and/or services by 4% and then offering to discount the sale by the same percentage for certain forms of payment. Usually the discounted form of payment is cash, but you could also give discounts to any other form of payment like checks or in-store gift cards. If you are interested in details about the other ways this is being implemented check out are article entitled, Tired of paying credit card processing fees?

It is important to note; customer satisfaction should always be a considered, which is why this model may not work for everyone. It is up to the business owner to see if and how this model will fit into their business. While a 4% increase to retail costs may be unnoticed by some consumers, others might be a more price sensitive. Businesses need to know how they can best explain the their discount program to their customers in the right way.

Cash discounting has been around for 20+ years, but its really starting to pick up steam. It would be surprising for anyone who regularly uses credit and debit cards to have not been offer a discount to use cash, or discount reversal percentage at the bottom of their credit card receipts. There has been some backlash in the industry, calling the cash discount nomenclature just a name for an additional surcharge. Some even calling for its outright ban, and unconvinced of the longevity of the practice. In any form, as of the beginning of 2020, many business are rushing to get in and offset their processing costs. Business owners are beginning to see a vast expanse in the array of various cash discount applications, programs with processors, and pressure from sales agents to investigate the programs and see if it is right for their business. While the program seems like a simple concept, there is a difference between surcharging customers, and offering a true cash discount.

VISA has mandated the program to abide by certain regulations. While the practice is completely legal when done correctly, where the grey area lies is the difference between a cash discount and a surcharge program. A true Cash Discount program is when the businesses list the credit card prices for the goods and discount the 4% or whatever the processing fees upon payment in cash. A surcharge program (an extremely common practice, and considered by some to be mislabeling of cash discount), is when the prices posted are for the already discounted cash prices, and the processing fees are charged on top of the listed price to the customer. According to VISA, the practice of the surcharging is against its regulations. The Durbin Amendment, made surcharging against the law for debit cards altogether. Additionally, specific states have set laws against Surcharging practices all together (CO, CT, FL, KS, MA, MS, OK). It is important for each merchant to do their research to determine exactly what type of program they are getting into, and whether it is in line with the standards and practices set-forth by card associations.

To summarize, it is worth any retail merchant to investigate whether this practice is right for their business. In the long run, this practice has the potential to save the business hundreds, or even thousands of dollars per month. While the program may seem like a savior to some businesses, it’s not going to be for everyone. It is also important that if a business implements a method of cash discounting that they continue to look for changes in regulations and laws, and make sure everything is above board because changes are always taking place.

If you have any questions we are always willing to lend whatever knowledge we have. Feel free to reach out to us at (888) 528-0058 .

September 17th, 2019 by Evan V

Questions for your processor, and what to expect.

Filed in: Merchant Accounts |

What is is my contract length? Can I cancel my service without penalty?

Every merchant is under a contract with their processing bank, whether there is a penalty to cancel service is another aspect. It is also possible that your processor has helped supply your business with equipment, which in this case you will have to work out a repayment or return of that equipment. Contracts vary depending on which processor you choose, it is important to go over the terms and conditions prior to signing and being aware of any penalty for canceling the service. Some aggressive contracts may include liquidated damages provisions which basically make the cost of terminating, what the processor believes they would have profited on the account for the entirety of the contract. For higher volume merchants this can be tens or even hundreds of thousands of dollars.

What are my monthly fees and processing rates?

Processing Rates

Depending on your business, these fees will vary. For instance, if the business is eCommerce, or keyed entry, the fees will differ from a retail business. Each merchant is charged a standard interchange fee from the card issuer, this fee cannot be waived. Your actual cost will depend on what the processor marks up above interchange. It is important to note that interchange will vary depending on the type of card and how you are accepting it.

There are over 800 interchange categories and each can have a different cost. Its easy to get caught up in all of the minutia and miss something seemingly small that ends up costing you later. A potential processor can perform rate reviews and show you an apples to apples comparison between your current rates and what they can offer.

In order to have a processor to provide you a real comparison they will most likely need a copy of your processing statement. That said before you send your statement to a processor its important that you ask them what fees they are quoting you. You have a real advantage over the processor when you ask them to quote you rates, and then ask them to do a comparison to show you how those numbers work out. This way they don’t see what your paying now and just slightly undercut it.

Monthly Fees

Standard monthly fees apply for all business. Typically, merchants will be charged a statement fee, but depending on the services being provided and the specific processor, there may be other fixed fees. Each processor writes accounts differently based on the type of business and processing history. Some of the fees can be waived, but it is important to note that some of these fees are being charged directly from Visa and MasterCard are are typically passed through to the merchant.

Make sure to ask each processor what each monthly fee is for. If you are reviewing multiple processors you will find that many of the fees are the same. Any fees that are outside of the norm should be questioned.

General rules of thumb:
Retail – Monthly fees should run $20 or less even if you don’t process in a given month.

eCommerce and phone order – You should expect your monthly fees to be the same as retail, however keep in mind you may have an additional monthly fee for a payment gateway or virtual terminal. Generally these run between $5.00 and $15.00 per month in addition to the merchant fees.

What kind of Equipment do you suggest for my business, and what are the costs?

Using the right equipment tailored for your business, is not only important for your customers convenience, but also for the business’s fees and costs. It can be a burden for any business getting caught in an expensive lease for an extended term, especially if that equipment is unnecessary.

See future Newsletter: “Leasing, the Little Upside with Major Pitfalls.” 

Equipment costs vary depending on the processor, some will provide free equipment for the use of the business, while some mark prices up to turn a profit. If your processor suggests a piece of equipment at a specific price, it can be beneficial to do research and learn precisely what that piece of equipment costs on the open market. You would be surprised how much some processors will attempt to charge for equipment.

Can you perform a rate review for my account?

If you feel you are paying too much for your credit card processing service, simply ask your sales agent or processor to perform a rate review for your business. Sometimes there are minor changes that your processor can do, and they can make a major impact.

For example, if you are using a terminal that is out of compliance, you may see additional charges on your monthly bill. Simply by upgrading your equipment, could reduce your overall effective rate drastically.

Another example is perhaps your account was initially written with the wrong fee schedule for your specific business, and by switching to a new rate structure you can reduce and prevent additional fees.

It is not out of the realm of possibility that your processor or agent would refuse this service, or simply tell you that your fees cannot be lowered. If this is the case your processor should be able to explain in detail your fees and why they’re not able to be lowered. That said don’t take their word for it. Call around and ask other companies what their rates are, and then ask them for a side by side comparison of current statement.

Some times you find that the deal you have with your processor is really good. Some times you find that you can save a lot by switching. Either way its worth contacting a couple companies.

How much am I paying for my PCI compliance?

As mandated by higher authorities that make up this industry, every merchant must be certified PCI compliant in accordance with the Payment Card Industry Security Standards. Quite a mouthful. Each processor is responsible for making sure their merchants are secure and the fees for this service will vary depending on the processor. Some charge monthly, some charge annually, and some processors may charge you both an annual fee with a nice monthly fee as well. It is important to be compliant and certified and it is probably more important to you to not be overcharged for taking a simple survey or having a scan performed. Your processor should be able to easily explain how much and when they will charge you.

While this fee is generally not negotiable with any given processor, they each have their own deal with PCI security assessors and so the pricing to the merchant will vary from one to another. Generally speaking this fee should come out to between $90 and $120 per year while compliant. Non Compliant accounts are generally assessed around an additional $20 per month until they become compliant.

Who handles customer service after business hours or on holidays?

Hopefully you process with a company that has excellent customer support. That said, sometimes that support is not available at all hours of everyday. It can be imperative to the business owner, to know how their processor provides support after normal business hours, and on holidays in case any issues arise. The last thing a business needs on a weekend or holiday when their terminal goes down is to get an answering service when they need to be processing cards.

Also a help desk is testable. Feel free to call into your processors help desk and see how long it takes them to answer, how they act on the phone, and how knowledgeable they are. You can also ask them about specific fees on your quote. While the help desk probably wont have access to your quote you can ask them what their company typically charges for X, Y, or Z. You can compare that information to the quote that was provided. This wont always work as some support people don’t handle the rate side of the business, however its worth asking a question or two.

Lets boil this down.

We have gone over a lot of information here so lets simplify it. If you are looking at changing processors ask them what their rates are, then ask them to breakdown your statement. Keep your monthly fees at or below $20 per month if your retail and $30 per for other businesses. Ask for no early termination fee and never lease processing equipment. Most importantly reach out and ask for help. People in this industry will bend over backward to lend their knowledge to those who ask.

If you have any questions we are always willing to lend whatever knowledge we have. Feel free to reach out to us at 800-937-3850.

July 26th, 2019 by J B

The basic functions of credit card terminals explained

Filed in: How To |

There are two sides to a credit card transaction; Authorization and Settlement.  Between these two stages of the transaction process there are 4 basic functions to all credit card terminals.  In this write up we are going to go over both sides of the transaction and each of the basic functions in detail.  While this is going to be a highly simplified explanation it should be more than enough to firmly grasp the concepts and proper use of a standard credit card terminal.


Running a sale on a terminal initiates the authorization side of the transaction. This is when the terminal communicates and makes the approval request. If that request is approved the terminal will receive an approval code from the issuer and the transaction is stored in the terminal until the settlement is processed. At this point the transaction has only been authorized and no money has been moved and you are still able to alter the transactions.

Don’t confuse the Sale function with functions like Authorization Only.  While auth only is outside the scope of this writing, it is not the same as a sale.


The settlement process finalizes all transactions processed on the terminal. This is the point when funds begin to move, discount rates are charged, and you are no longer able to alter transactions.

Transaction manipulation for most businesses refers to the voiding which we will get into shortly.   Still other businesses like restaurants or lodging may utilize tipping or check-in check-out functions. You can only manipulate a transaction before it has settled.

If your terminal is set to automatically settle each day it is a good idea to review your settlement report to make sure it shows the batch settled successfully.  It’s ultimately the merchant’s responsibility to verify that the terminal is settling.


A void is a type of refund that is done before a transaction is settled.  When you void a transaction, it keeps the funds from moving, and therefore keeps the business from having to pay discount fees on the original sale.  Voiding effectively just deletes the transaction from the settlement entirely.  This results in the card holder seeing a pending transaction on their account for a few days before it eventually disappears.

There is also a function called a reversal which voids the sale and contacts the issuer requesting that the authorization or pending amount be released back to the card holder.  For some devices this can be included as part of its batch function, for some it’s a separate function, and for others it’s not an option at all.  If you have a reversal option on your terminal you should contact your processor for information about how to use it, as it’s a better customer experience.


If a transaction has already settled and you need to refund the card holder, your only option is going to be to perform a return.  Unfortunately, that means funds will have already started moving and you are going to be charged your discount rate for having settled the sale.  You really shouldn’t be charged an additional percentage for the refund however, we have seen processors who did charge their merchants for returns as well.  If your processor charges an additional discount for returns, then it’s probably a good time to look for other processing options.

It’s also important to note that it is extremely important that you refund card holders the same way they originally paid.  For example, don’t give a cash refund to someone who paid you on a credit card.  The reason is there is no paper trail for the refund.  If the card holder contacts their issuer and disputes the original transaction, you cannot prove you refunded previously, and will most likely lose the dispute as well as the money you already paid.  Also, if a customer pays cash you wouldn’t want to refund them on their credit card, as that could cause some risk related issues on your merchant account.


There are many functions a standard credit card terminal can do.  For most every merchant these are the only 4 you will ever use.  If a customer or issuer ever tells you to use a function that is not listed here, you should immediately contact your processor and explain the situation and get support on whether you should do what they are asking.  Card holders and issuers should not be trusted when it comes to how to process sales or refunds.  Many times, they will be trying do something fraudulent, other times they could cause problems down the road for you just due to their lack of understand the functions they are asking you to use.

May 8th, 2019 by J B

MasterCard Dispute Resolution Initiative

Filed in: Merchant Accounts |

MasterCard has entered phase two of its Dispute Resolution Initiative (MDRI) and so we felt that now was a good time to shoot out some information about what has changed in the world of chargebacks and what changes are still on the horizon. But first some history…

While credit itself has been around about as long as the world’s oldest profession, it wasn’t until the 1950’s when Diners Club released the first credit card, for our modern system of credit issuing and acceptance to take form. In the mid 1970’s, chargebacks were introduced to help build consumer confidence in a time when many people were still wary about revolving credit accounts. Since then times have changed and the credit card along with them.

The credit card industry is in a constant state of change, but it requires deliberate effort to make those changes. The chargeback system is a part of the industry that has been largely neglected for the past 50 years, but a year ago that started to change.

In April 2018 Visa released its Visa Claims Resolution (VCR) initiative which was a major overhaul of its chargeback system. VCR was designed to stop fake or fraudulent chargebacks as well as streamline the entire chargeback process. Before VCR, the average chargeback resolution time-frame for Visa was a whopping 46 days, with some disputes continuing for more than 3 months. Visa’s new chargeback initiative has just turned one, and it’s still too soon to tell how it will mature, so far there have been mixed reviews at best.

Unlike Visa, MasterCard is rolling out its new system relatively slowly in 4 phases over 18+ months. Phase one started in Oct 2018 requiring issuers to collect more information from cardholders before allowing a chargeback for a number of reason codes. This additional information should help MasterCard weed out invalid disputes before they start attempting to limit outright fraud on the part of cardholders who issue deliberately false chargebacks, typically known as friendly fraud.

Phase 1 – Affected Reason Codes:

  • 4831 – Incorrect Transaction Amount
  • 4834 – Point of Interaction Error
  • 4853 – Cardholder Dispute
  • 4863 – Cardholder Does Not Recognize

Phase 2 is where we catch up to present day and effects how merchants handle chargebacks and refunds. Basically, if a business receives a chargeback under these new rules the business should not refund the original transaction. Instead the merchant should continue to work through the chargeback process and let that process handle the funds.

If a business receives a chargeback and later decides to refund the card holder, even after winning that chargeback, the issuer can still issue a second chargeback resulting in the business being out the money twice. While there is a way to contest the double debit it would be easier to just not have to deal with that in the first place.

This phase also shortens the filing time frame on reason code 4834 (Point of Interaction Error) from 120 day to 90. It also removes two reason codes all together.

Phase 2- Affected Reason Codes:

  • 4834 – Point of Interaction Error – Chargeback time-frame lower form 120 to 90 days.
  • 4840 – Fraudulent Processing of Transactions – Removed as a chargeback reason code.
  • 4863 – Cardholder Does Not Recognize – Removed as a chargeback reason code.

Phase 3 is an unknown at this time. We know its scheduled to start in October 2019, however MasterCard has yet to state what exactly this phase is. We will post an update as we get more information about this phase and what to expect.

Jumping to April 2020 and beyond, phase 4 will stop allowing subsequent chargeback reason codes. Instead, issuers will be able to continue a dispute with pre-arbitration which is very similar to Visa’s new setup.

Phase 4 – Affected Reason Codes:

  • 4837 – Fraud (excludes 4870 – Chip Liability Shift & 4871 – Chip/Pin Liability shift)
  • 4853 – Cardholder Dispute
  • 4834 – Point of Interaction Error

Only time will tell how effective these changes are at improving the chargeback system and minimizing bogus chargebacks. So far, just based on Visa’s VCR initiative, we wouldn’t expect too much, at least initially. It is promising to see both Visa and MasterCard taking steps in the right direction. However, it may take many years before we see any real improvement at the merchant level. Until then, we will move forward cautiously optimistic that associations are attempting to level the playing field and making the chargeback process more fair to merchants.

February 7th, 2019 by MSI Newsletters

How to Accept Credit Cards- The Basics

Filed in: Monthly Newsletters |

Regardless of your market accepting credit cards is just part of today’s world. Doing so can be an intimidating task for an uninformed business owner. Yet the process to accept payments does not have to be an arduous task. Following some simple steps and having a basic understanding of the credit card industry, any business owner can feel confident in choosing a payment provider.

First Step

The first step to accepting non cash payments, is to understand how the business will be accepting payments. Are they going to be using a counter top terminal or a point of sale systems? Are they going to be accepting sales over the phone, keying in the transactions, or online through an eCommerce store? It can even be a combination of these options. If the business is going to get quotes from providers, it’s best to know what they need or might need in the future. This allows the business to confirm upfront what it’s going to cost, and if it’s something the processors they are talking to are able to support.

Choosing a Payment Provider

Many business owners, when just opening their doors, first go to their bank to accept credit cards. This is not always the best option, as these banks typically have higher rates, less knowledge across the industry, and have a lack of personalized customer service.

The reason for this is pretty simple. Traditional banks specialize in savings and loans and payment processing is a value add that they offer. Since it’s only a side offering they do not dedicate their resources to it, and instead use a third party to handle the account setup and maintenance. In this case it’s the same as going through any other independent agent or merchant account sales organization. Generally banks and those third parties expect people coming directly through them are not likely shopping around much. Which is typically why they can get away with charging higher prices than the rest of the industry.

When choosing a provider, it can be extremely beneficial to find one that specifically deals in credit card processing and payment acceptance across various platforms. Specialized processors are able to provide competitive equipment pricing, competitive rate structures, and specific acumen for each individual business needs.

Choosing who to trust your business with, is the most important factor when entering the industry of credit card processing. It is important to do the research, and know the questions to ask.

  • How long have you been helping businesses accept credit cards?
  • Do you have a testimonials or references?
  • What is your primary website?
  • What kind of equipment/service would you suggest for my business?
  • What are your monthly fees and processing rates?
  • What kind of contracts do you offer?
  • How long will it take before I can start accepting payments?

While these are just a few pertinent questions, it is important to note the preparedness and sincerity of the feedback. The answers to these questions will help the business owner be able to compare between various processors, and make an educated decision on which company will provide the best option for the specific business needs.

In our next article we will go over several great questions to ask your processor and what answers you should expect.

For more information on rate structures, see:

What to Expect in the Application Process

Being prepared for the process of underwriting will drastically prevent the chances of any delays. Sometimes businesses need to get up in running as soon as possible, but run into issues with applications.

Applications departments typically run separately from the sales teams, and sometimes it would seem they do their best to block incoming applications. It is however their job to assess risk and prevent any sort of fraud or illegal business from accessing the payment network.

Business owners should be prepared to fill out the application completely, and return it complete with a voided check or bank letter. The business may also want to include the following as processors may request this information, especially for a new business.

  • Proof of Existence
    • Governmental filings: DBA, EIN , Business License
    • Marketing Docs: Promo Material, advertisements
    • Photos of business location inside and out.
  • Business Financials (less likely for most businesses)
    • 1 to 3 years of complete financials
    • previous years tax return if financials are not audited
  • Industry Licences (if applicable)

If the underwriters have this information at hand when looking at a new account, it can really speed up the process. This also allows them to get a better understanding of the business and to confirm its legitimacy.

The underwriters will then take into account all materials given, and decide to either Approve, Decline, or Pend, the account requesting more information. This process typically lasts only a day or two, however circumstances may cause this process to take longer.

Getting Started

It will now be up to the processors technical team to do the work. Once the processor has built the file and has deployed the equipment your business will use, you can now begin to accept payment from your customers. To make sure everything is set up correctly, you should run some test transactions to verify you know how to use the system and are receiving deposits. The business owner should also train their staff on proper use of the equipment. Making sure the staff understands how the equipment functions, and how to use it properly. This is something the processors tech support group should be very willing to assist with.

For more information on setting up a merchant account, please email, or by calling (888) 979.6882

January 16th, 2019 by J B

Is PIN Debit actually cheaper than Signature Debit?

Filed in: Monthly Newsletters |

Its be long believed by many that PIN debit transaction are cheaper than signature debit and while that may be the case in some instances that is not always the case.

First off a quick clarification, signature debit is when a customer’s debit card is accepted just like a credit card without having the customer enter their PIN number. Conversely, a PIN debit transaction is when the debit card is accepted and the customer enters their PIN as they would do at an ATM machine.

Short answer:

If your ticket size is less than $50, you’re probably better off running a transaction as signature debit. If your ticket is higher than $50 you’re usually better off with PIN debit. The biggest savings as a percentage of the transaction will be on the smaller ticket sales.

For example if you have a $5.00 sale and your PIN debit transaction cost is $0.50 then you’re paying 10%. That same transaction with signature debit could cost you about $0.23 which is more than a 50% savings over the PIN Debit Fee.

But there is a lot more to it than that..

Cost Drivers:

There are 3 primary drivers of cost when talking about debit transactions. The first is going to be whether or not the card being accepted is a regulated or unregulated debit card. The second is which network is being processed through. Finally, the third is the dollar amount being processed. You can look at these three areas to work out a rough idea of your possible costs.

Regulated and Unregulated Cards:

The Durbin amendment set a price cap of effectively 0.05% + $0.21 for cards issued by banks with more than $10 billion in assets. The amendment allows for an additional $0.01 per transaction to be charged in most cases. For issuers under $10 billion in assets there is no regulation as to what they can charge to move funds.

With regulated cards having a $0.22 transaction fee from the network, small tickets are going to have a higher effective cost than unregulated until the transaction amount is above $7.00. For transactions beyond $7.00, regulated debit cost is by far cheaper than unregulated.

Unfortunately, you’re not going to be able to tell what cards are regulated or unregulated. That being the case we are going to focus the rest of this article on unregulated cards where the other two cost drivers come into effect.

Unregulated Network Pricing and Ticket Size:

Each payment network prices transactions differently, however higher dollar transactions will end up with the lower effective cost. No matter if you are accepting PIN or signature debit, if you can increase your per transaction amount, it would be in your best interest from the perspective of effective cost.

The table below shows a breakdown of the network cost for a single transaction between $2.50 and $500. The first 9 networks represent the effective cost per transaction on PIN Debit. The lower two show the effective cost of processing the same transaction as signature debit.

As you can see, when look at just the network fees, signature debit is effectively the lowest priced option until between $25 and $50 transactions. At $50.00 and higher, the debit networks begin to consistently a cheaper way of accepting the card. With that in mind notice that PIN Debit is at most a savings of 0.30% on a $500 ticket. That’s not a huge savings on one transaction but on a month of volume it can really add up.

The biggest take away here would be for merchants with very small ticket sizes. It would be in their best interest to avoid PIN debit. As a percentage of the transaction amount, signature debit would be their most cost effective option.

Another Important consideration:

Before making changes to how you accept payments just based on your per transaction size, take a look at how much regulated debit you are accepting now. Review your merchant statement or ask your processor about your regulated debit volume.

While you’re at it check and see what your processors is charging you for regulated, and unregulated debit. Make sure to specifically as about signature and PIN debit rates for both transaction types.

You might find that you accept a lot of regulated signature debit, but your pricing on those cards is the same as unregulated, meaning you are not seeing any of the cost savings of those transactions. You might also find that other transaction fees make one transaction type less cost effective that it should be. If this is the case its probably time to re-evaluate your current setup and see what other options are available.

If you have any questions understand a processing statement feel free to reach out to us at 800-898-3436, and we will do breakdown and explanation on any merchant processing statement. You can also email us.

December 18th, 2018 by Jamie Estep

Forced Authorizations and Colorado Ecommerce Sales Tax

Filed in: Monthly Newsletters |

Starting early in 2019, many businesses in the US will lose the ability to force transactions. A forced sales happens when a merchant uses an existing authorization number to push a transaction into the settlement system. While many businesses will never have to do this, it is very common for others. Legitimate reasons for forcing transactions include when sales are processed offline such as a mobile terminal without access to a cellular network, or merchants who still manually imprint cards.

The problem with forcing transactions, is that there is no ability to verify the authorization number before processing the sale. So this is an extremely common method that criminals use to defraud cardholders and processors. They just enter a card number and some random digits for an authorization number and process the card. This has a variety of consequences, but generally ends in the card holder or card issuer requesting a chargeback.

About a year ago, card associations decided they were fed up with the amount of fraud being committed using forced sales so they passed a new regulation requiring processors to disable the ability to force sales for all businesses and only allow it on a case by case basis. This regulation goes into effect in January and will remove the ability to force transactions for most merchants. Some processors are taking it a step further and making it very difficult to force sales even for businesses who have a legitimate need to do so.

So, if you are a business who routinely or occasionally needs to force transactions, be aware that this function is likely to disappear from your terminal, POS system, or payment gateway in January. If you have a legitimate need for it, you will likely be granted access to the function, but it may be literally on a case by case basis.

Colorado’s Online Sales Tax Mess Disaster

While collecting sales tax is a complicated process for ecommerce businesses, Colorado just made it a million times worse by requiring online retailers, both instate and out of state, to collect and remit taxes for sales made in the state of Colorado. Unlike most states who have attempted to make collecting and remitting sales tax easier, Colorado has an extremely complex sales taxation mechanism with dozens of taxation districts and even within these districts the total taxes can be different because Colorado collects taxes based on numerous factors. And to make it even worse, Colorado has a home rule law, where different cities are allowed to control the collection process entirely.

Effective Dec. 1, 2018, the Colorado Department of Revenue will adopt new sales tax rules. The new rules state that sales tax must be collected and remitted based on the jurisdiction’s tax rate at the point of delivery for the taxable good when taxable goods are delivered to a Colorado address outside the retailer’s jurisdiction.  This includes any applicable state-administered local and special district taxes. For example, if a retailer delivers taxable goods to a customer’s address, sales tax must now be collected at the rate effective for the customer’s address, not the taxes that are in common between the customer’s address and the seller’s location. For a complete list of location/jurisdiction codes for sales tax filing go here

So, an out of state online retailer will have to figure out the specific taxation rate depending on the shipping address of the customer at the time of checkout. And, then will have to figure out how to remit those taxes to the state and/or city themself. In other states with consolidated sales tax rates, this isn’t such a problem, but in states like Colorado with complex sales taxation, it is a nightmare for businesses trying to comply with the state’s policies. This is a clear example of putting the cart before the horse and is going to cause serious problems for the few small remaining online retailers who have so far managed to not get put out of business by Amazon.

November 20th, 2018 by J B

How to lower your credit card processing costs, without ever calling your processor

Filed in: Monthly Newsletters |

In our last article we covered how to get your effective rate to better understand what your credit card processing costs vs your processing volume.

Here we are going to take a look at some adjustments that can be made to help lower your effective cost just by making some changes to your operating procedures.  With some operational changes you can make an immediate impact on your processing fees.  While most business are not going to be able to use all of these methods, even implementing one of the following can do a lot to bring down your effective processing costs.

Increasing Ticket Size

One place to start would be looking at your average ticket size and seeing if increasing it will have a significant effect on your processing statement.  The lower your average ticket, the more effect increasing it will have.  To understand how this works we should take a look at your processing fees which may be made up of a flat per transaction cost and/or a percentage rate.  On lower ticket amounts the transaction fees accounts for a higher percentage of your sale amount than the processing rate.

Here is a quick example of the effect of increasing your ticket size has on your effective rate.

As the average ticket increases the effective rate drops
In this chart you can see how the lower starting average ticket the higher the effect.

Here are a few ways to increase average ticket size.

We are going to list a few of the common ways to increase your average ticket, but don’t be afraid to step outside the box. We have seen many businesses roll out some unique strategies that have done wonders for increasing ticket size.

Bundle Items:

Bundling items will help increase overall sales when done correctly and for our purposes here, bundling will also help push up your average ticket. Quick services restaurants have used combos for years to help increase the amount of food and drinks server.  That said it doesn’t just apply to quick service, you can do the same sort of bundling in retail.

While with most retail ticket sizes will be higher you can bundle smaller items to help increase your overall average ticket size.

Add Impulse Items at checkout:

The impulse purchase can be a powerful tool. Adding low cost items at the point of sale can help drive higher tickets. You see this everywhere from the convenience stores and grocery stores to clothing stores and mechanics. Take some time to consider what items would appeal to your specific customers. 

Offer Discounts on multiple items:

If you can sell one thing, maybe you can sell two.  There is a local automotive repair place in town that offers discounted oil changes if you purchase two or more at a time. In their case, it’s much more about building return customers, but you can do the same while helping to increase ticket sizes.

There is also a favorite donut shop in town that heavily advertises discount for ordering multiple of the same item, allowing them to more efficiently move products and improve their processing costs.

Up Sales and Add-ons

This staple of the fast food industry shouldn’t be overlooked by other business types. Train your staff to know what products or services go together, and to watch for what products are typically purchased together.

Being able to suggest something a customer might be missing from their purchase is just good customer service. Better yet it increases your ticket size.

Gift cards are a great up sale, and way to increase ticket size. They also in-affect accomplish most of the points above in one transaction.  They help to build customer loyalty, increase transaction size, increase total customer spend, and generally you are charged a lower flat fee per transaction when compared to standard credit card fees.

Tips can effect your processing rate

All kinds of businesses accept tips, but many don’t realize that it can affect the processing rate charged on a transaction. In the processing industry, only a few business types are routinely acknowledged to accept tips, and even then there are limits. Basically if you’re a restaurant, bar, or saloon, tipped transactions generally won’t increase your discount rate as long as its under 20% of the original sale amount.  If your are any other business type tips are essentially not supposed to happen.

And, sometimes tips organically exceed 20% of the original sale amount, and some business allow their employees to receive tips on credit cards.  In those instances your processing fees may increase.  There are a few things you can do help keep these costs down.

Counter Tip

Counter Tip is a popular alternative to the restaurant normal tip-line on the receipt. With Counter Tip you present a receipt with a tip line before processing the card payment.  The card holder can then fill out the tip amount and total and return the receipt with their payment card. When running the transaction you would enter the total payment amount, including the tip, that way the sale is processed with the original authorized amount including the tip.  This avoids the transaction costing more due to the tip amount.

Many credit card terminals support this feature out of the box, however some will need to have a configuration update to enable it.

Ask for a tip before finishing the transaction

Similar to counter tip, just asking before processing the sale allows you to enter the total amount entirely avoiding a tip adjustment which can increase your costs.

Cash Tips

Make it known that cash tips are appreciated. The more you move tips to cash, the better.  Even when you are getting the best possible rates, you are still paying processing fees to accept a tip. If you are passing those tips directly to your employees then the business is paying fees on money it did not collect.

Proper use of your point of sale

The way you process and handle sales can cause your transaction cost to increase. While this is not an exhaustive list these are the most common things business do that increase their per transaction expenses.

Settling properly

When you run a transaction on your terminal and you receive an approval, no money has moved. Basically at this point the issuer has just reserved those funds for your business. The authorization is only good for a limited period of time and needs to be settled in order for your business to collect those funds.

There are two important time-frames for authorizations.  The first is 24 hours from initial authorization.  If a transaction is older than 24 hours when it is settled, it can cause the cost to increase. The second time-frame is the expiration of the authorization which depends on the several factors, but general rule of thumb is 7 days. Once an authorization has aged beyond 7 days, not only will the costs increase, but you will also have a higher risk of a dispute by the card holder or the issuer.

Ignoring prompts

When you run a transaction and your terminal prompts for an address or zip code or tax amount, do you ever just leave those blank?  If so, it is  almost definitely costing additional money.

Conversely, you should take note if your terminal is not prompting for an address or zip code when keying in a transaction. It should be prompting every time you key a sale.

Not all prompts affect the rate charged by issuers and processors however, some do, and it’s important to enter that information not only to keep your rates down, but also to help verify the card holder is who they say they are.

Just a quick heads up, with the address prompt, you only need to enter the numerical portion of the address, not the entire street name, suite, apartment, unit, etc..

Swipe / Chip read everything

You want to be accepting using the chip on every possible card. While not all businesses are going to have physical access to the card but if you can process using the chip, do it, and if you can process by swiping, do it.  Not only does this help keep your processing costs down, it is also much more secure. If you accept a stolen card and it was processed using the chip then the card issuer is much more likely to be responsible for liability in case that card is stolen.  If you don’t use the chip, then your business is almost always responsible.

Pin Debit?

This is  a touchy subject and depends on your average ticket, rates, networks, and location. More and more, debit networks are increasing their pricing and are closing in on or exceeding credit and debit card costs.  Also, PIN-Debit may have a higher transactions fees, and now monthly fees, which can end up costing more. Some networks will charge $5 or more dollars per month even if you only accept a single PIN transaction. Further more some PIN-Debit networks will also charge an annual fee if you have accepted one of their card types.

Since the interchange rate on large bank debit cards has cap at $0.05% and $0.22 per transaction it may not bring any savings at all, or it may be more expensive for many merchants.

That said it’s still possible that PIN-debit can save money but it’s very specific to the business and the type and number of PIN transactions they are accepting.

Additional thoughts on lower expenses

For many merchants, more savings can be had by making changes to how they accept card payments, than specifically by lowering rates. It’s important to work with a team that is serious about helping you lower your costs. You should be able to contact your processor and ask them what things you can do to help lower your own costs. If they can’t suggest any improvements for your business and they can’t tell you why then it’s probably time to start seeking a new provider. Your business may be doing everything as efficiently as possible, but they should be able to point this out and explain how what you are doing is the best possible practice for your particular business.

October 29th, 2018 by J B

VX520 – How to update the Data and Time

Filed in: How To, VX520 |

November 4th is right around the corner, don’t forget to update your terminal’s time.

Updating the date and time in the Verifone VX520 terminal can be done quickly using the instructions below.  There is also a video below that you can follow along with.

Start on your main sales screen.

Press Enter

Select F2 for Setup

The terminal will prompt for a password.  The default password for this device is z66831.  This can be entered by pressing 1 followed by the alpha key two times, then entering the remaining digits 66831.

Once on the Setup screen, press the far left purple button to page down until you see Date/Time.

Press the “F” key that corresponds to Date/Time.

The terminal will then prompt for the date.  This terminal requires a 4 digit year, so for example Oct 29 2018 would be entered as 10292018.

Press Enter to save and move to the time prompt.

Use 24 hour time to key in your local time.  You must enter the seconds, which you usually just set to “00”.

Once the time is entered the terminal will jump back to the setup screen.  From there you can press the red “x” key two times to take you back to your main screen.

Here is a video we made if you would like to follow along.